GIVE ROADMAP A TRY

Campaign builder

Create your own ecommerce campaigns for the next week, month or year. All with zero dev time or delays using Roadmap.

build a campaign
Increase of AOV
31.58%
Returns reduced
20.11%
Increase of AOV
31.58%
Increase of AOV
31.58%
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Tag Library

Exclusive Preview Emails

Send out exclusive preview emails to tagged members, showcasing upcoming secret products. This creates anticipation and exclusivity.
IDEAL FOR:
Repeat purchases
Click-through rate
Open rate
Pre-launch buzz
Tag Library

Tag-Based Early Access

Offer early access to secret products for members with specific tags (e.g., VIP, long-term customer). This can be communicated through targeted email campaigns.
IDEAL FOR:
Customer retention
Conversion Optimization
Product exclusivity appeal
VIP Loyalty
GWP & Discount Builder

Interactive Promotions

Use gamification elements (like spin-the-wheel) for a chance to win a gift with purchase. This can be exciting for both logged-in and logged-out customers.
IDEAL FOR:
Customer retention
Social shares
Engagement improvement
Lead Generation
GWP & Discount Builder

Bundle Gifts

Create product bundles where the gift complements the main purchase, enhancing the perceived value.
IDEAL FOR:
AOV Increase
Repeat purchases
Cross-sell rate
Product exposure
GWP & Discount Builder

Non-Product Gifts

Consider offering non-product gifts like free shipping, an extended warranty, or complimentary services.
IDEAL FOR:
Brand loyalty
CLV growth
Customer satisfaction
Engagement improvement
GWP & Discount Builder

Customer Feedback Gifts

Offer a gift in exchange for providing feedback or completing a survey. This helps improve your services and increases engagement.
IDEAL FOR:
CLV growth
Customer engagement
Product insights
Review quantity
GWP & Discount Builder

Social Media Engagement Gifts

Encourage sharing their purchase or experience on social media in return for a gift. This can increase brand visibility.
IDEAL FOR:
Brand awareness
Organic reach
Social shares
User-generated Content
GWP & Discount Builder

Gift Upgrade for Subscription Sign-Ups

Offer an upgraded gift for customers who sign up for a newsletter or subscription service.
IDEAL FOR:
Customer retention
AOV Boost
Subscriber lifetime
Subscription conversion rate
GWP & Discount Builder

Loyalty Points Instead of Discounts

For each purchase, offer loyalty points which can be redeemed for gifts. This can encourage repeat business without direct discounts.
IDEAL FOR:
CLV improvement
Loyalty program engagement
Profit margin preservation
Repeat business
GWP & Discount Builder

Exclusive Access to New Products

Give logged-in users early or exclusive access to new products as a gift with their purchase.
IDEAL FOR:
Conversion rate
Brand loyalty
Early product adoption
VIP Engagement
GWP & Discount Builder

Seasonal or Thematic Gifts

Offer gifts that are aligned with seasons or events (e.g., holidays, summer). This keeps the offering fresh and relevant.
IDEAL FOR:
New user retention
Seasonal revenue boost
Time-sensitive engagement
Upsell potential
GWP & Discount Builder

Refer-a-Friend Gift

Encourage current customers to refer friends in exchange for a gift. This can increase your client base and reward loyalty.
IDEAL FOR:
New user acquisition
CLV increase
Viral Referral Rate
Word-of-mouth Growth
GWP & Discount Builder

Birthday Gifts for Members

Reward logged-in members with a birthday gift. This personal touch can boost loyalty.
IDEAL FOR:
Customer lifetime value (CLV)
Customer retention
Engagement frequency
Personalized experience
GWP & Discount Builder

Limited-Time Offers: Create time-sensitive gift offers.

This creates a sense of urgency, encouraging both logged-in and logged-out customers to act quickly.
IDEAL FOR:
Conversion rate
Inventory clearance
Revenue per session
Urgency-driven sales
GWP & Discount Builder

Tiered Gifts Based on Purchase Value

Implement a tiered gift system where the value of the free gift increases with the purchase amount. This can motivate higher spending.
IDEAL FOR:
Customer loyalty
AOV Increase
Repeat purchases
Upselling potential
GWP & Discount Builder

First-Time Buyer Gift

Provide a unique gift for first-time purchasers. This can be more attractive for logged-out users to sign up and make their first purchase.
IDEAL FOR:
Cart abandonment reduction
Conversion rate
Customer loyalty
New user acquisition
GWP & Discount Builder

Exclusive Member Gifts

Offer a special gift for logged-in members with their purchase. This encourages account creation for accessing exclusive benefits.
IDEAL FOR:
Average order value (AOV)
Customer lifetime value (CLV)
Customer retention
Subscription growth
Loyalty

Increase points on every X subscription purchase

Encourage customers to stay subscribed by offering incremental rewards. Highlight the benefits of continued subscriptions, such as consistent savings, exclusive products, or special perks.
IDEAL FOR:
CLV improvement
Engagement frequency
Subscription growth
Loyalty

Increase point option for next purchase

Send follow-up emails or messages after a customer's purchase, encouraging them to shop again soon. Highlight the additional points they’ll earn and any upcoming sales or new arrivals to entice them.
IDEAL FOR:
AOV Improvement
Customer retention
Repeat business
CLV growth
Loyalty

Increase point option for first purchase

Promote this offer to new visitors through welcome pop-ups, social media ads, and targeted email campaigns. Emphasize the immediate rewards and the benefits of being part of your loyalty program.
IDEAL FOR:
Conversion rate
New user acquisition
Customer loyalty
Loyalty program participation
Loyalty

Accelerated earning

Use time-limited promotions to create urgency. Announce the promotion through multiple channels, such as email, social media, and push notifications. Encourage customers to take advantage of the limited-time offer.
IDEAL FOR:
CLV improvement
AOV Increase
Repeat business
Loyalty program engagement
Loyalty

Earn more points for specific products

Feature specific products each month and promote them via email newsletters, social media, and on-site banners. Highlight the extra points customers will earn by purchasing these items.
IDEAL FOR:
CLV improvement
Conversion rate
Product visibility
Loyalty program engagement
Loyalty

Award bonus points on a customers birthday

Collect birthdates during account creation and send personalized birthday emails with the bonus points offer. Consider adding a birthday discount or special gift to make the promotion more attractive.
IDEAL FOR:
Customer retention
CLV improvement
Engagement frequency
Personalized experience
Loyalty

Leave review to earn points

Send follow-up emails after a purchase asking customers to leave a review. Include a clear call-to-action and mention the points they’ll earn. Highlight top reviews on your website or social media to show appreciation.
IDEAL FOR:
Customer retention
Engagement frequency
Review quantity
Social proof boost
Loyalty

Create an account to earn points

Highlight the benefits of joining, such as early access to sales, personalized recommendations, and loyalty rewards. Use pop-ups or banners on your homepage to promote this feature.
IDEAL FOR:
Repeat business
Conversion rate
New user acquisition
Loyalty program engagement
Tag Library

Exclusive Collaborations

Partner with local influencers or brands to offer exclusive products that are only available in specific regions. This can drive regional traffic and create a sense of exclusivity.
IDEAL FOR:
Revenue growth
New user acquisition
Product visibility
brand equity
Tag Library

Pricing Strategies

Implement region-specific pricing strategies where the same product might be offered at different prices in different countries due to variations in purchasing power, taxes, and market conditions.
IDEAL FOR:
AOV Improvement
Conversion rate
CLV growth
profit marin growth
Tag Library

Cultural Relevance

Some products might be culturally relevant or have higher demand in specific countries. For example, certain traditional clothing or holiday-specific items might only be shown in countries where these holidays are celebrated.
IDEAL FOR:
Customer satisfaction
engagement rate
Market penetration
Brand resonance
Tag Library

Testing Market Demand

Test the demand for new products in specific regions before rolling them out globally. By initially showing a product only in one or two countries, you can gauge customer interest and gather feedback before a wider release.
IDEAL FOR:
Customer engagement
Conversion rate
Product viability
Revenue prediction
Tag Library

Shipping Considerations

Some products may be too costly to ship to certain countries, or there might be restrictions on shipping certain items internationally. Adjusting product visibility based on shipping capabilities can streamline your operations.
IDEAL FOR:
Customer satisfaction
Repeat business
Conversion rate
Cart abandonment reduction
Tag Library

Inventory Management

If certain products are out of stock in specific warehouses or regions, you can hide them from those locations while still showing them where they are available. This helps manage customer expectations and avoid disappointment.
IDEAL FOR:
Inventory Turnover
Operational efficiency
Profit margin preservation
Revenue per session
Tag Library

Localisation of Products

Offer products that cater to local tastes or preferences. For instance, certain fashion styles or beauty products might be more popular in one country than another. Tailoring your product selection to local preferences can increase sales.
IDEAL FOR:
Customer satisfaction
Revenue growth
engagement rate
Market penetration
Tag Library

Seasonal Products

Winter clothing might be relevant in the Southern Hemisphere (e.g., New Zealand) during June-August, while summer clothing is more appropriate in the Northern Hemisphere at the same time. Adjust your product visibility accordingly to match the seasons of each region.
IDEAL FOR:
Customer engagement
Conversion rate
Revenue boost
Product visibility
Tag Library

Compliance and Regulations

Certain products, like supplements or cosmetics, may not be legally sold in some countries due to varying regulations. By hiding these products from customers in those regions, you can ensure compliance with local laws.
IDEAL FOR:
Customer retention
Conversion rate
Brand reputation
trust and credibility
Cart & Checkout Extensions

Gift Wrapping or Customization Options

Give customers the option to add a small donation to their purchase at checkout. This can improve brand perception and customer satisfaction.
IDEAL FOR:
AOV Improvement
Upsell potential
Customer satisfaction
Repeat business
Cart & Checkout Extensions

Checkout Charities and Donations

If applicable, offer a subscription model for products at checkout, such as a monthly supply of beauty products, with a discount or free shipping for subscription orders.
IDEAL FOR:
Customer engagement
Brand loyalty
positive brand image
Social responsibility
Cart & Checkout Extensions

Subscription-Based Offers

Showcase product reviews and ratings for recommended products at checkout to build trust and encourage purchases.
IDEAL FOR:
Customer retention
Repeat business
CLV increase
Subscription growth
Cart & Checkout Extensions

Social Proof and Reviews

Implement exit-intent technology that triggers a special offer or reminder about the free shipping threshold when a customer is about to leave the checkout page.
IDEAL FOR:
Customer retention
CLV improvement
Brand trust
Conversion lift
Cart & Checkout Extensions

Exit-Intent Offers

Customized Product Recommendations: Use customer data and browsing history to offer personalized product recommendations at checkout. This could include items they’ve viewed but not purchased, or products that complement items in their cart.
IDEAL FOR:
AOV Improvement
Cart abandonment reduction
Bounce rate reduction
Conversion boost
Cart & Checkout Extensions

Post-Purchase Upsells

After a purchase, offer related products or special deals via email. This can be automated based on the purchased items, with recommendations for products that complement or enhance the original purchase.
IDEAL FOR:
CLV improvement
AOV Increase
Repeat business
Upsell rate
Cart & Checkout Extensions

Exclusive Checkout Offers

Provide special deals or products that are only available during the checkout process. These could be limited-edition items or exclusive discounts.
IDEAL FOR:
Upsell potential
Conversion rate
Cart abandonment reduction
Revenue boost
Cart & Checkout Extensions

Loyalty Points Incentives

If you have a loyalty program, allow customers to use their points at checkout for discounts or free shipping. This not only incentivizes the current purchase but also encourages future purchases to accumulate more points.
IDEAL FOR:
Customer retention
Review program engagement
CLV growth
Repeat purchases
Cart & Checkout Extensions

Time-Limited Offers

Introduce time-sensitive deals that appear during checkout. For instance, a special discount on a related product available only for the next 15 minutes. This creates a sense of urgency and can boost impulse purchases.
IDEAL FOR:
AOV Improvement
Conversion rate
Urgency-driven sales
Inventory clearance
Cart & Checkout Extensions

Bundle Deals

Create bundle offers that appear at checkout. These can include frequently bought together items or complementary products. Offer a slight discount on the bundle compared to buying items separately.
IDEAL FOR:
AOV Improvement
Customer retention
Cross-sell Success
Repeat purchases
Cart & Checkout Extensions

Free Shipping Thresholds

Implement a free shipping threshold that encourages customers to add more items to their cart. For example, offer free shipping on orders over a certain amount. This can be dynamically displayed during the checkout process, showing customers how much more they need to add to their cart to qualify.
IDEAL FOR:
Customer retention
AOV Increase
Conversion rate
Cart abandonment reduction
Bundles

Referral Program for Bundle Purchases

Encourage customers to refer friends by offering GWPs and bonus points for bundle purchases. Use reviews to highlight the value and satisfaction of the products.
IDEAL FOR:
AOV Improvement
CLV growth
New user acquisition
Viral Referral Rate
Bundles

Flash Sales on Bundles with Bonus Rewards

Create urgency with time-limited promotions. Use customer reviews to emphasize the popularity and quality of the products in the bundles.
IDEAL FOR:
Conversion rate
Inventory Turnover
Revenue growth
Urgency-driven sales
Bundles

Customer Choice Bundle

Allow customers to mix and match products to create their own bundles. Offer a GWP and extra loyalty points to sweeten the deal. Feature reviews of the most popular products to guide choices.
IDEAL FOR:
AOV Increase
Customer satisfaction
Engagement frequency
Repeat business
Bundles

Seasonal Bundle Promotions with GWP

Create seasonal bundles and offer a themed GWP. Use customer reviews to highlight the benefits of each product in the bundle.
IDEAL FOR:
AOV Improvement
Cross-sell Success
Customer engagement
Seasonal revenue boost
Bundles

Review-Based Bundle Discounts

Encourage reviews by offering a discount on bundles. Promote the top reviews on product pages and social media to build anticipation and trust.
IDEAL FOR:
AOV Growth
CLV improvement
Product exposure
Review generation
Bundles

Exclusive Bundles for Loyalty Members

Offer exclusive bundles and GWPs to higher-tier loyalty members. Personalize the offer with targeted emails and highlight customer reviews to encourage purchases.
IDEAL FOR:
AOV Improvement
Customer retention
Review program engagement
Upsell potential
Reviews

Bundle Reviews with GWP Offers

Combine popular reviewed products into a bundle and offer a GWP for purchasing the bundle.
IDEAL FOR:
Customer loyalty
Review quantity
Cross-sell rate
AOV Growth
Reviews

GWP for Top Reviewers

Identify and reward top reviewers with a special gift.
IDEAL FOR:
Customer retention
Engagement frequency
Review quantity
Social proof boost
Reviews

Double Points for Reviewed Products

Offer double loyalty points for purchases of products that have received positive reviews.
IDEAL FOR:
CLV improvement
Loyalty program engagement
Repeat business
Review quality
Reviews

Review Milestone Rewards

Reward customers when they reach a certain number of reviews with a special GWP or loyalty points.
IDEAL FOR:
Customer retention
Engagement frequency
CLV growth
Social proof boost
Reviews

Exclusive Early Access for Reviewers

Give customers who leave reviews early access to new products or exclusive collections.
IDEAL FOR:
Brand loyalty
Conversion boost
Product-advocacy
Review program engagement
Reviews

Review-Based Competitions

Run a monthly competition where the best review wins a premium GWP.
IDEAL FOR:
Brand awareness
Review quantity
User Interaction
Social proof generation
Reviews

GWP for Verified Purchasers' Reviews

Offer a GWP to customers who leave a review after verifying their purchase.
IDEAL FOR:
Customer loyalty
Engagement frequency
Product insights
Review quantity
Reviews

Loyalty Tier Boost for Reviews

Provide a temporary boost to a higher loyalty tier for customers who leave multiple reviews.
IDEAL FOR:
CLV improvement
Loyalty program engagement
Review quantity
Social proof boost
GWP & Discount Builder

Flash Sales

Hold short, intense discount periods, offering significant savings like "40% off for the next 4 hours."
IDEAL FOR:
Inventory clearance
Urgency-driven sales
Conversion lift
Revenue boost
GWP & Discount Builder

Minimum Spend Discounts

Offer a discount or a free item when the customer spends over a certain amount, like "Spend $100 and get 15% off."
IDEAL FOR:
Customer retention
Conversion rate
AOV Increase
Upselling potential
GWP & Discount Builder

Percentage Off on Next Purchase

Encourage repeat business by offering a percentage discount on a customer’s next purchase, provided within a follow-up email after their initial purchase.
IDEAL FOR:
Customer retention
Repeat purchases
CLV improvement
Revenue growth
GWP & Discount Builder

Exclusive Email Offers

Send special discount offers to your email list. This could be a flat dollar amount off, such as "$10 off your next purchase."
IDEAL FOR:
Customer retention
Click-through rate
Open rate
Conversion boost
GWP & Discount Builder

First-Time Buyer Discounts

Attract new customers with a special first-time buyer offer, like "15% off your first purchase."
IDEAL FOR:
Cart abandonment reduction
Conversion rate
New user acquisition
CLV growth
GWP & Discount Builder

Cross-Sell Discounts

Encourage customers to explore different categories by offering a discount. For example, "Buy any dress and get 20% off shoes."
IDEAL FOR:
Repeat purchases
Upsell potential
Product exposure
AOV Growth
GWP & Discount Builder

Seasonal or Holiday Promotions

Tie your promotions to holidays or seasons, such as "Buy 2, Get 1 Free" on all summer apparel.
IDEAL FOR:
Conversion rate
AOV Increase
Seasonal revenue boost
Customer engagement
GWP & Discount Builder

Limited-Time Offers

Create urgency with time-sensitive promotions, like "Get 50% off your second item, this weekend only."
IDEAL FOR:
Cart abandonment reduction
Urgency-driven sales
Conversion spike
Revenue boost
GWP & Discount Builder

Loyalty Program Incentives

Integrate these promotions with a loyalty program, where members get exclusive access to better deals or higher percentages off.
IDEAL FOR:
Customer retention
Engagement frequency
CLV growth
Loyalty program participation
GWP & Discount Builder

Bundled Discounts

Offer a set discount when customers purchase a bundle of items. For example, "Buy a complete skincare set and get 20% off."
IDEAL FOR:
Customer retention
Repeat purchases
Cross-sell Success
AOV Improvement
GWP & Discount Builder

Buy One, Get One Free (BOGO)

A classic "Buy X, Get Y Free" promotion. This works well for clearing out inventory, encouraging trial of new products, or incentivizing bulk purchases.
IDEAL FOR:
Conversion rate
AOV Boost
Inventory Turnover
Repeat customers
GWP & Discount Builder

Tiered Discounts

Create tiered discounts where the savings increase with the quantity purchased. For example, "Buy 1 Get 10% off, Buy 2 Get 15% off, Buy 3 Get 20% off." This encourages larger purchases.
IDEAL FOR:
Customer retention
Upselling potential
AOV Improvement
Purchase Frequency
Tag Library

Surprise Gifts with Purchase

For select tagged members, include a surprise secret product with their regular purchase as an exclusive gift.
IDEAL FOR:
AOV Increase
Brand loyalty
Repeat business
Customer delight
Tag Library

Event-Based Access

Grant access to secret products in line with special events or seasons, prioritizing members with certain tags.
IDEAL FOR:
Upselling potential
Engagement frequency
Brand loyalty
CLV growth
Tag Library

Exclusive Collaborations

Partner with influencers or other brands to create secret products, available only to members with specific tags.
IDEAL FOR:
New user acquisition
brand equity
Product visibility
Revenue growth
Tag Library

Secret Product of the Month Club

For VIP members, introduce a 'secret product of the month' club where they receive a new, exclusive product periodically.
IDEAL FOR:
Customer retention
Subscription growth
Engagement frequency
AOV Improvement
Tag Library

Customised Secret Products

Offer the ability to customize or personalize secret products, exclusive for certain tagged members.
IDEAL FOR:
Conversion rate
Product exclusivity appeal
Brand differentiation
loyalty program adoption
Tag Library

Loyalty Point Exclusives

Allow members to use loyalty points to gain access to secret products, with higher-tiered members having earlier access.
IDEAL FOR:
Repeat purchases
Loyalty program engagement
CLV growth
Loyalty program participation
Tag Library

Interactive Campaigns

Utilize interactive email campaigns where members with certain tags can "unlock" access to secret products through engaging activities.
IDEAL FOR:
Brand awareness
Conversion lift
Social engagement
User Interaction
Tag Library

Referral Incentives

Encourage tagged members to refer friends and, in return, give them exclusive access to secret products.
IDEAL FOR:
New user acquisition
CLV increase
Viral Referral Rate
Viral Growth
Tag Library

Exclusive Bundles

Create special product bundles that include secret products, available only to tagged members. Promote these through segmented email campaigns.
IDEAL FOR:
Customer loyalty
AOV Increase
Upselling potential
Cross-sell Success
Tag Library

Flash Sales for Specific Tags

Conduct flash sales for secret products, exclusive to members with certain tags. Announce these sales via email to create a sense of urgency.
IDEAL FOR:
AOV Increase
Conversion spike
Inventory Turnover
Urgency-driven engagement
Tag Library

Member Milestone Rewards

Celebrate member milestones (e.g., anniversary of joining, certain amount spent) by offering access to secret products.
IDEAL FOR:
Repeat purchases
Engagement frequency
CLV improvement
Loyalty program retention
Tag Library

Personalised Recommendations

Use email marketing to send personalised product recommendations based on the member's tag and purchase history, including secret products tailored to their interests.
IDEAL FOR:
Conversion rate
AOV Increase
Customer satisfaction
Personalization effectiveness
Perssonalization effective
Tag Library

VIP-Only Product Releases

Design product releases that are exclusively available to VIP-tagged members. This can be a significant incentive for customers to reach VIP status.
IDEAL FOR:
AOV Increase
Upselling potential
Product exclusivity appeal
VIP Retention
No results